Richard Paap
Quantitative models in marketing research

Quantitative models in marketing research


Philip Hans Franses, Richard Paap



This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a d...
Periodic time series models

Periodic time series models


Philip H. Franses, Richard Paap



An insightful and up-to-date study of the use of periodic models in the description and forecasting of economic data. Incorporatin...